Fast Forward Consulting provides:
- Evaluation of and implementation of patient experiences in hospitals and resident
experiences in continuing care, assisted and nursing facilities. - Strategic marketing consulting for healthcare and Fortune 500.
- International healthcare consulting, speaking and marketing services.
- Key leadership and staff presentations and workshops.
Why Fast Forward Consulting?
Marketing starts with the experience. Fast Forward Consulting examines it holistically and comprehensively AND we tie it back and leverage it in your marketing.Value to you – creates employee and customer ambassadors, decreases employee and customer attrition, decreases spending on hiring and training, increases revenue.
We give you one less thing to worry about and make it easier for you to decide where to direct your efforts. Our proprietary strategic decision grid helps you objectively determine where to focus your marketing efforts.Value to you – stops wasteful spending, focuses efforts on the most profitable services, engages employees who have a clear roadmap to follow.
Our values:
- Actively listen.
- Do what’s right. Do it once. Get it right.
- Be visionary. Plan now for the anticipated future.
- A tagline with meaning – Fast Track. Forward Thinking. Focused on Results.
Philosophy
According to the latest Health Leaders survey, 30 percent of CEO’s are dissatisfied with their marketing efforts. It is well documented that hospitals continue to spend increasing amounts on mass media advertising at a time when the public can tune it out easily. According to McKinsey, in just six years, traditional advertising will be one-third as effective as it was in 1990. And healthcare is marketing something that people do not want and may be years away from “purchasing.”
Deliver an experience. Whether it is landing on a customized web page or tailoring the clinical delivery of services, what people remember about their healthcare is the total experience not just the clinical outcome.
Collect Data. You deliver targeted marketing and targeted experiences by collecting data at every opportunity. When you collect data, you also learn about your potential customers’ non-healthcare priorities and can then plan to intersect them. When you do you build tipping points for choosing you when they need you.
Leveraging Customer Crusaders. How does a person progress from a prospect to a life-long crusader that recommends you to others? It comes down to having an emotional connection and strong bond between parties. We will help you develop and put in place strategic tactics to identify and engage brand crusaders.