We have proven thought leadership and a passion and mission devoted to baby boomers. Principal Anthony Cirillo is the expert guide for assisted living at about.com. He is a guest blogger in the industry and on the consumer side advocates a platform of educated aging.
Dr. Oz’s Sharecare Network, Healthworks Collective, Well and Wise Online, Medpedia and Wellsphere all feature his expertise in this arena.
Baby boomers are an elusive group with diverse interests. They are living healthier and longer. That means they may not need your services right now. Yet you need to form a bond with them so that when they need healthcare they have brand loyalty to you.
With a step by step proven formula used by Fortune 500 companies, we:
- analyze your current approach to boomers
- segment your boomer population by age and by life events using generation life analysis
- update your database to correctly categorize boomers
- tie life events to outreach opportunities and then to
clinical services through detailed marketing plans - integrate this with our patient and resident experience offerings
The value to you:
- one on one marketing that moves people to action
- more targeted marketing spend
- increased share
- increased positive PR by focusing on other’s needs not your own
Resource: Case Studies in Niche Marketing – purchase this book from HL and read the chapter on marketing to boomers or email us and we will send you the chapter!
