Transforming Patient Experience & Marketing
for Hospitals and Aging Services Providers
  1. Marketing Audits for the second largest public health system in the U.S.
  2. Creation of boomer / senior affinity program
  3. Executive and Marketing Staff Retreats
  4. Strategic Intelligence & Executive Reports
  5. Strategic Communications for Hospital Acquisition
  6. Radiology Product Launch – internal and physician marketing
  7. Quality Web Site Analysis
  8. Economic Impact Study
  9. Medical Tourism projects in Dubai and Jeddah, SA; spoken in Dubai and taught marketing course to hospital executives
  10. Thought Leadership and Consulting in Patient Experience, The Chief Experience Officer
  11. Home Care Bundling and Marketing
  12. Hospice Marketing
  13. Service Lines – Strategic and Marketing Plans – oncology, surgery, women and children, orthopedics, more
  14. Children’s Council of NJ – facilitated major project involving nine NJ pediatric hospitals
  15. CRM launch
  16. Health System Rebranding
  17. Marketing Population Health
  18. Medical Home Strategies
  19. Physician Communication and Marketing Strategies
  20. Social Media Expertise to include launch of CEO blog and overall social media positioning leveraging on our own success in the medium
  21. Geriatric Services Plans
  22. Physician Practice Naming and Rebranding
  23. Retained by Hospitals for thought leadership, ongoing coaching, visioning
  24. Acting CMO and Virtual CMO
  25. Bariatric Services Launch
  26. Wellness Strategies and Integration of Wellness Ctrs into overall hospital strategy
  27. RW Johnson – various marketing initiatives working with agency partner
  28. Marshall Steele and Associates – Developing Bone and Joint Centers of Excellence
  29. ComforCare Senior Services Worldwide Franchise Marketing Plan
  30. Major Assisted Living Management Retreats and Facilitation
  31. Consultant to other healthcare consulting firms
  32. Speaker/Keynoter
  33. National Council on Aging Self-Management Alliance
  34. Board, Consumer Consortium Advancing Person-Centered Living, bringing long-term care continuum together around person-centered principles