Harley-Davidson, Saturn, Apple – these companies are known for having passionately loyal customers. It comes down to having an emotional connection and strong bond between the company and the customer.
- We help you develop and put in place strategic tactics to identify and engage customer crusaders.
- We deliver powerful keynotes to employees on their role in creating customer crusaders by delivering an exceptional healthcare experience.
Healthcare is something people do not want and may not need for years. Thousands of dollars are wasted each year on general mass media advertising. Healthcare purchasing is a social process and an emotional one. Often it comes down to the “experience” as told through key influencers. These influencers can be loyalists or protagonists.
We help you identify and engage influencers by employing crusader strategies such as:
- Continuously seek feedback
- Give something of value away
- Use the internet strategically
- Bring together communities
- Adopt causes
- Deliver information in bit size chunks
- Extend your brand through complementary products and services
- Design and maintain strong customer relationship management databases
The result:
- More market share and revenue
- Less cost through wasteful marketing practices
- Lifetime customer value
- Emotional connection
- Brand marketing by loyalists
- Increased staff satisfaction, retention and recruitment
The Hoopla About Social Media
The social media is an enabler of word of mouth but few healthcare organizations know how to use it. We do. But let’s keep it real. Sixty-four percent of word of mouth takes place face-to-face. Here’s our take.
