Fast Foward

Anthony Cirillo, FACHE, ABC; President and Chief Evangelist; Practice Leader, Strategic Marketing and Business Development

Anthony is a veteran healthcare professional whose work has included serving as a CMO for major health systems, launching and branding a Wall Street healthcare startup, working for a top Fortune 500, and consulting overseas with major medical centers. He started his career at CBS. He is a Fellow of the American College of Healthcare Executives and an accredited business communicator of the International Association of Business Communicators. He is an advocate for older adults who uses his skills to brighten the lives and promote the quality of life and the dignity of seniors.

His book Who Moved My Dentures? dispels myths about long-term and aging in America. A member of the National Speakers Association, Anthony is a dynamic speaker who not only provides content expertise but delivers it in a memorable way. Anthony has a master’s degree from the University of Pennsylvania. He is a past board member of the Society for Healthcare Strategy and Market Development and past president of IABC Philadelphia. He serves on the following: Reuters Insight, Health Leaders Marketing Advisory Panel, SHSMD Advisory Panel, Health Leaders Global Marketing Advisory Panel, Guidepoint Global Advisors, Gerson Lehrman Group Councils.

Tom Voccola; Practice Leader Organizational Transformation and Patient Experience

The author of The Accidental CEO – A Leader’s Journey from Ego to Purpose, and the soon to be released The Mechanics of Magic – How to Fix Anything at Work, Tom is a visionary. As co-founder of CEO2, his goal is to inspire a new generation of leaders. Leaders who transcend ego and its fear based agenda, to experience the authentic fulfillment of Self and others by Co-creating A Game Worth Playing.

Tom’s success stems from his insatiable curiosity and his ability to translate esoteric principles into a language that can be understood by the rest of the world.

In 1979, he founded Griffin:Thomas Marketing Group, New Haven, Connecticut, one of the nation’s largest firms specializing in marketing communications and sales support for the growing Do-It-Yourself (DIY) Home Improvement Market.

In 1984 he expanded the company with G:T Human Resource Communications, Inc., that helped companies “Get, Motivate and Keep Good People”. A year later, long before it was fashionable to be “In Search of Excellence”, a new division evolved, focused on developing leaders throughout the corporate structure.

In 1989, at a national marketing conference at which they were both speakers, Tom met Frances Fujii, also a CEO. A long distance romance ensued and after making United Airlines stock climb for a year, Tom headed west to join his new wife, best friend and business partner in creating a dynamic new venture: CEO2 (Creating Extraordinary Organizations by Unleashing the Exponential Power of Purpose & Passion.)

CEO2’s Accelerated Transformational Technology brings organizations to the next level of their evolution with little of the traditional pain and drama. “Companies can expand and prosper,” says Voccola, “while at the same time provide a rich environment for career growth, self expression and contribution. At CEO2 we help leaders develop the extraordinary relationships they need to create the extraordinary futures they envision.”

Since 2005, Tom and his wife, Frances, have been the primary leadership facilitators for Project TRIUMPH, a non-profit organization bringing Middle Eastern Arab and Jewish teenage leaders together to co-create a more peaceful world.

Dean Burrow; Practice Leader, Physician Practice Transformation
Dean Burrow is a member of the Medical Group Management Association. Investing 10-plus years in organizational development, Dean founded two organizations from the ground up, working in both product and service development and financial leadership roles.  He has extensive experience in executive leadership development writing, training and coaching.  In both non-profit and for-profit business building, Dean has had experience in business analysis, talent and team maximization, acquisition integration, strategic planning and execution management.

Working with Fast Forward, he helps reshape physician practices into profitable businesses that increase equity and wealth of physician partners. That allows partners to plan for their future. And it positions practices attractively should the desire be to sell the practice to a hospital or insurance company.

A graduate of Baylor University, Dean has an MBA in Management and in Finance from The University of North Carolina at Charlotte.

Nancy O’Brien; Chief Experience Officer

Nancy works with clients in all industries helping them develop experience strategies and execution plans that create value for customers and the organization. During her 18-year career with IBM her focus was analyzing, designing, planning and implementing creative solutions to address her clients’ business needs. As a pioneer in the emerging experience economy, she led the consulting group at Experience Engineering, Inc., working with companies to help them create value for customers, employees and stakeholders by developing and implementing a holistic business strategy that aligns all aspects of their business towards an emotional ‘end-frame’; which has been proven to be the key driver of loyalty.

She has been in the role of Chief Experience Officer in a variety of organizations. In healthcare, she facilitated the collaboration among an architecture firm, multiple medical practice groups, fitness center, café and gift/book store, IT, HR and marketing of a large hospital organization towards a new vision for an integrated experience. Nancy led the redesign of an Emergency Room Experience which resulted in aligning the elements in the environment, processes and people’s behavior to convey a sense of movement.

She also developed and presented an education curriculum for facilities managers of 30 regional hospitals for NSHE, focused on the role the environment plays in speeding the rate of healing. Working with diverse organizations, she determined there had to be an easier way for organizations to make meaningful connections and deliver excellent customer experiences without spending millions of dollars in consulting fees. She then focused her attention on answering the common cry among the companies she worked with: “Teach us to fish!” and co-founded Experience In Motion LLC, a tools-based customer experience company. Nancy has a B.S.B.A. from the University of Nebraska .

Deb Andelt; Experience Designer

Deb has been a customer champion throughout her various roles in diverse organizations. With a varied professional background from law school and marketing for law firms, to co-founding ExperienceArt.com and applying customer experience principles to marketing cruises, she is a creative marketer focused on connecting with the customer in ways that matter to the customer. Deb researched and defined specific sensory clues (color, texture, smell, taste, and sound) to evoke the desired emotional response and connection with the customer for a large hospital organization. “Tea” stations were incorporated into the design as a result of recommending tea as the taste for “understood, strengthened and renewed.”

In the travel industry, she developed experience oriented language and image guidelines to connect with the emotional desires of six specific cruise lifestyle segments which were used to create marketing messages designed specifically for each market segment. Deb led an active life for years filled with travel, yoga and eating right. In 2004 she found herself totally fatigued and experiencing difficulty with everyday tasks. Her personal experiences with (too many to count) practitioners on her own healing journey from decay (primarily the result of exposure to environmental chemicals) to vitality on multiple levels combined with her professional knowledge provides Deb with a unique understanding that it’s more than the “treatment,” it’s the total experience that matters. She co-founded Experience In Motion LLC, a tools-based customer experience company. Deb has a B.S. in Journalism and a J.D. from the University of Nebraska.

Elizabeth Hyland; Director of Healing Solutions

Compassionate, engaging, authentic—Chaplain Elizabeth Hyland is a strong advocate for patients and caregivers and a champion for healthcare professionals. Drawing on thirteen years of experience in hospitals and hospice she offers a practical approach to integrating spirituality and health care.  Her wisdom and passion for spiritual care shine through in patient care, staff interactions, consultations and seminars.  She is an enthusiastic speaker whose heartfelt stories resonate with audiences and leave them feeling renewed personally and professionally. She encourages staff to recapture their passion for healthcare and believes if they will step out in courage they will discover that everyday they have the opportunity to make a difference in someone’s life.

Elizabeth is Board Certified by the Association of Professional Chaplains, an ordained Presbyterian (USA) minister, a Certified Compassion Fatigue Educator, and past president of the North Carolina Chaplains’ Association. She teaches seminars on spirituality in healthcare, and well-being for healthcare professionals.

Why do we need Elizabeth? A study in the Journal of General Internal Medicine reported that forty-one percent of inpatients desired a discussion of religion/spirituality (R/S) concerns while hospitalized, but only half of those reported having such a discussion. Overall, 32% of inpatients reported having a discussion of their R/S concerns. Religious patients and those experiencing more severe pain were more likely both to desire and to have discussions of spiritual concerns. Patients who had discussions of R/S concerns were more likely to rate their care at the highest level on four different measures of patient satisfaction, regardless of whether or not they said they had desired such a discussion. These data suggest that many more inpatients desire conversations about R/S than have them. Health care professionals might improve patients’ overall experience with being hospitalized and patient satisfaction by addressing this unmet patient need. That is why Elizabeth is on our team.