Anthony L. Cirillo, ABC, CHE*
15645 NorthStone Drive
Huntersville, NC 28078

704-992-6005 (W)
704-992-6160 (F)

*Accredited Business Communicator, IABC; Diplomate,
American College of Healthcare Executives

STRENGTHS
Leadership and Management Skills:
  - past president, International Association of Business Communicators, Philadelphia; led 18 member Board
- 16+ years experience as a VP/Director; excellent staff retention; mentor staff for career progression

Strategic / Tactical Skills:
  - strategic planning, public affairs, broadcast, media, fundraising and community relations
- internal communications, employee recognition programs, special events and promotions
- research, writing, and implementation of marketing and communication plans
- electronic business, e-health, internet/intranet development and Web Master duties
- building and managing a call center and sales staff


EXPERIENCE
Position: President October 2001 - Present
Company: Fast Forward, Strategic Planning and Marketing Consulting, LLC


Position: Vice President of Marketing January, 2000 - September 2001
Company: Touchstone Health Partnership, Wall Street, New York, NY
Duties: Marketing and sales responsibility for pre-IPO, start-up, Lehman Brothers funded medical management organization that has defined a new model for the delivery of healthcare to seniors through the managed care structure. Staff of three; report to President.

Major Accomplishments:

  • through a brand initiative, dramatically changed the company culture and mindset to a consumer focus.
  • formed a sales team and call center function that has contributed to a 600% membership increase.
  • formed a community development function as a means to live the brand in the community.
  • developed membership outreach and retention initiatives.


Unisys Corporation March 1997 - December 1999
Position: Director of Communications, Unisys University April 1998 - December 1999
Duties: Responsible for communications, marketing, university, media, and community relations for Unisys University, the training organization for Unisys corporation. Reported to Vice President. Managed a staff of seven.

Major Accomplishments:

  • part of the leadership team that created and launched a corporate university at Unisys.
  • conceived best-in-class e-business web solutions for training delivery and enrollment.
  • media placements in Wall Street Journal, Fortune Magazine, Information Week, Business Week, more.
  • complete branding of University tied to corporate branding.
  • metrics: at departure, University Intranet was second highest rated in company; training use was at record
    levels with 22,000 employees (of 34,000) expected to receive some type of training by end of year, 1999.


Position: Manager of Employee Communications March 1997 - March 1998
Duties: Responsible for HR to employee communications, HR to HR communications,
HR media relations, communication needs within business units.

Major Accomplishments:

  • As Employee Network web master, maintained what was then the second most visited Unisys intranet site.
  • authored, produced and launched an HR-to-HR intranet site, IABC Epic Award winner.
  • produced two international HR television programs; one of which received an IABC Epic Award.
  • received two Unisys Achievement Awards of Excellence in first nine months, three during total tenure.


Position: Director of Marketing and Public Relations March 1989 - February 1997
Company: Rancocas Hospital and Zurbrugg Memorial Health Center, Burlington Co., NJ
Duties: Responsible for employee, marketing, media, community and government relations, special events, senior membership program, and Lifeline sales and marketing program for two community hospitals. Reported to President. Managed a staff of six.

Major Accomplishments:

  • coordinated a major employee / community / media announcement of the closing of acute care services at Zurbrugg Hospital. Minimized negative publicity. Contributed to strong transition of services.
  • created and implemented a comprehensive internal communications / recognition program.
  • completed a name change and launched marketing and media campaign for the Rancocas facility.
  • lobbied on behalf of healthcare related issues and legislation.
  • instituted a program involving and rewarding employees for identifying media stories.
  • developed 55+ senior membership services, which grew to 6,000 members at time of departure and accounted for 5-9 admissions per month. Successfully sold Lifeline service while keeping market brand.
  • developed and implemented marketing plans for identified product lines resulting in growth of services.
  • improved public image through intensive and on-going media relations campaign. Established an exclusive medical hotline showcasing hospital physicians monthly in local daily newspaper.
  • strengthened ties to the community through partnering and participation in events. Participated widely in community boards; developed an award-winning Bicycle Safety Day.

Position: Director of Corporate Communications July 1985 - February 1989
Company: Episcopal Hospital, Philadelphia, PA:

Position: Writer / Editor August 1984 - July 1985
Company: J.B. Lippincott Company, Philadelphia, PA:

Position: Writer / Editor May 1983 - August 1984
Company: Slack, Incorporated, Thorofare, NJ

Position: Producer July 1979 - May 1983
Company: CBS Incorporated - WCAU-TV, WCAU-AM Radio and the CBS Radio Network.
Duties: Produced nationally syndicated "Sports World Roundup" three nights per week.
Supervision of technical and talent personnel. Script writing. Reporting duties.

EDUCATION
M.S. University of Pennsylvania, 1998 GPA: 3.9
B.S. Communications, Drexel University, Philadelphia, PA, 1980 GPA: 3.7

ASSOCIATIONS
Board Member, Society for Healthcare Strategy and Market Development (SHSMD)
Fellow, Society for Health Care Strategy and Market Development
Diplomate, American College of Healthcare Executives
Accredited Business Communicator, International Association of Business Communicators
Past President, Board of Directors, International Association of Business Communicators, Philadelphia

SPEAKING ENGAGEMENTS
1999 Corporate University Week International Conference; Orlando, Florida
11th through 17th Annual Conferences for SHSMD in various roles
Chairman and Master of Ceremonies, Touchstone Awards, SHSMD

AWARDS
Eight IABC Epic Awards; Gold Award, New Jersey Health Care Public Relations and Marketing Society (others). Featured in the following: Communication Briefings, Ragan Report, Profiles in Health Care Marketing, Healthcare Marketing Report. 1997 Burlington County Chamber of Commerce Notable.

POSTSCRIPT
Singer / songwriter / musician / involved in entertainment in the tri-state area. Extensive community service as an older adult entertainer; featured in Philadelphia Inquirer.