Deb Andelt; Experience Designer
Deb has been a customer champion throughout her various roles in diverse organizations. With a varied professional background from law school and marketing for law firms, to co-founding ExperienceArt.com and applying customer experience principles to marketing cruises, she is a creative marketer focused on connecting with the customer in ways that matter to the customer. Deb researched and defined specific sensory clues (color, texture, smell, taste, and sound) to evoke the desired emotional response and connection with the customer for a large hospital organization. “Tea” stations were incorporated into the design as a result of recommending tea as the taste for “understood, strengthened and renewed.”
In the travel industry, she developed experience oriented language and image guidelines to connect with the emotional desires of six specific cruise lifestyle segments which were used to create marketing messages designed specifically for each market segment. Deb led an active life for years filled with travel, yoga and eating right. In 2004 she found herself totally fatigued and experiencing difficulty with everyday tasks. Her personal experiences with (too many to count) practitioners on her own healing journey from decay (primarily the result of exposure to environmental chemicals) to vitality on multiple levels combined with her professional knowledge provides Deb with a unique understanding that it’s more than the “treatment,” it’s the total experience that matters. She co-founded Experience In Motion LLC, a tools-based customer experience company. Deb has a B.S. in Journalism and a J.D. from the University of Nebraska.
