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Fellow, American College of Healthcare
Executives and
Accredited Business Communicator,
International Association of Business Communicators
How an Audit
Can Make Your Marketing More Strategic
It's tax season. Did you file?! Well in honor of tax season,
here is an article looking at how you can fine tune your marketing
program with an audit. No IRS agents are involved.
The Cost Conundrum
Though widely circulated perhaps some of you have
never read this great piece by Atul Gawande in the New Yorker
regarding health care costs. Worth a look in the context
of all that is swirling around in health care.
Marketing ROI - Closing the Gap between Finance and Marketing
While healthcare marketers may never be able to get ROI right
we can try and risk not being superfluous.
Incorporating Hospitality into Long-term Care
While hospitality may not be a
word I use to describe
changing experiences in long term care, this article does a good job
of explaining what it means to have a resident centered culture
as opposed to a customer service/hospitality mentality.
I particularly like the shift that healthcare workers need to
make from a "take care" of our elders mentality to
one of helping our elders "thrive"
The Power of Authority
This is an excellent piece on several fronts - great content,
excellent writing and structure.
The author's expertise is copywriting for online success.
This article sets the stage for the need for good copywriting when looking
to
have your web site / blog rank. Frankly there are so many tips that you
walk
away saying I probably need help doing this.
Ah, light bulb. Who would I hire? This person.
When you go back and re-read the piece you are struck by just how good
a writer this person is. He really lured me into the white paper by
first looking at the notion of authority and what bizarre behaviors people
will do
because they are bowing to authority. He states that neuroscience for
example
tells us that the decision-making parts of our brain often shut down when
we
encounter authoritative advice or direction. So just this information
without
getting to the end goal of the article has captured my attention
because I can use it directly. But then there is even more.
Citings
Steve Jobs Should Reform Healthcare, Guest Blog, MDS Central
Healthcare Reform: What would Steve Jobs do? Guest Blog, Hospital Impact
Other News
Our Speaking Schedule is Just Crazy
Fast Forward's Anthony Cirillo (that's me!) spoke last month at
the National Council on Aging's national conference with
colleague Nancy O'Brien; the annual Congress
of the American College of Healthcare Executives; and keynoted the
Arizona Assisted Living Federation meeting in Scottsdale.
This month we are keynoting both the Missouri and
Pennsylvania Assisted Living Association conferences and
next month are speaking at the EPA and the American College
of Healthcare Administrators. Need a motivational, keynote speaker?
Drop me a line.
Client Updates
Fast Forward completed a marketing audit and plan
for Gates Moore and Company in GA and are now helping them implement
the plan. We also completed a strategic marketing plan for
surgical services at Hunterdon Medical Center in NJ.
"If you set your
goals ridiculously high and it’s a failure,
you will fail above everyone else’s success."
James Cameron
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