August

Anthony Cirillo, FACHE, ABC

Fellow, American College of Healthcare Executives

Accredited Business Communicator, IABC

Make Educated Aging Decisions at Who Moved My Dentures? blog.

Mindshare Leads to Market Share

I was listening to one of my Success Magazine CDs when I heard that headline. The point the speaker was making was that you can’t just go out and advertise and expect people to come to you. You must over time create tipping points for people to choose you. Part of how you do that is to continuously communicate and provide good information to your clients and prospects.

What Drives Creativity?

In our feature this month, I write about Harvey Mackay. This is one of his weekly columns about how to inspire creativity. So marketing colleagues, read on.

What You Know and How You Segment Spells Marketing Success

I have been sitting on this article for a while waiting for the right theme to emerge to use it. As our feature looked at how you use information to create tipping points, this article shows how a car manufacturer used information to effectively segment and communicate with their market.

Experience Management - Management by Walking Around Not Always the Answer

Let’s move from prospecting to satisfying or delighting customers. Yes we’re talking experience management (one our core offerings!). In this article from Harvard, the author says that manager visibility is no guarantee of fixing problems. Management by walking around is not useful if the tone is “gotcha” not “how can I help you?”

                       Medical Tourism - It's Happening Locally

                            My mid-month blog of interest talked about local medical tourism and I also
                            blogged about it for long-term care. It is real and affects the experiences
                             you offer and how you market.

Unhappy Workers Lead to Bad Experiences

Healthcare experiences start with healthcare workers.This Harvard article talks about workforce dissatisfaction and offers more questions than answers. It is clear in healthcare there is a workforce issue, not just shortages but how we treat each other and take care of each other.

Healthcare has to heal itself before it can start healing others.
Workplace wellness is one of the themes of this article.

Assisted Living Manager Needed

A growing assisted living groups seeks a Facility Administrator/Administrator–in-Charge.
Needs Associates Degree or equivalent from a two year college or technical school; or one-year technical school and two years supervisory in health related field.

Should have Assisted Living Administrative License in NC or able to successfully obtain within six months of service. Admin Functions include: Customer Satisfaction, Planning and Directing,
Budgeting, Quality Assurance, Facility and Staff evaluations, Public Relations and Marketing.

Email contactff@4wardfast.com for more information.

New Keynote / Workshop - Leadership Lessons from the Serengeti!

Dr. Doolittle wanted to talk to the animals. We can do a lot by learning from them. There is a great symbiotic relationship among the animals in the wild. And they can teach us a lot about teamwork and leadership.

Using dramatic footage shot in the Serengeti on a safari, Anthony will share lessons about leadership in an interactive and fun session. We’ll talk about the visionary giraffe, the comforting zebra,the protector elephant and of course the lion who puts his foot
(or paw) down when needed.

Combining footage, customized parody songs (think the Lion King), group breakouts and lecture, this fast paced program will look at leadership from a truly different landscape. Curious? Check out our video.

Video Blogs on icyou - Intensive Content for Your Health!

icyou approached me about taking the contents of my written blog and doing the same content in video. Sure why not I said.

Citings

What Medical Tourism Means for Your Hospital,Hospital Impact, July 29, 2010

Help People Prepare for Aging, Guest Blog, McKnight’s, July 27, 2010

Accountable Care and Long-Term Care, Guest Blog, MDS Central, July 13, 2010

Medical Tourism in Long-Term Care, Guest Blog, July 6, 2010, Advance in LTC Management

"The single biggest problem in communication

is the illusion that it has taken place.”

George Bernard Shaw