and

Anthony Cirillo, FACHE, ABC
Marketing Consultant, Thought Leader,
Speaker, Author, Man on a Mission
 

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Anthony Cirillo Aging & Senior Health

Fellow, American College of Healthcare Executives and
 Accredited Business Communicator,
 International Association of Business Communicators

Feature Article: Saving the Sale
Read about my birthday dinner and what you can learn about saving face.

Health Leaders Items

Read the results of their nationwide marketing survey.

Link to the surveys covering multiple disciplines.

Here is what I find interesting.  In the leadership survey conducted,
30% of CEOs said that their marketing was ineffective. 
In a related survey of healthcare marketers by HealthStream and Princeton Partners, 23% of leaders said their marketing staff was somewhat or not
very skilled. And while 60% of organizations plan strategically;
40% admit that their planning is reactive. 

So what's going on?  I'd like to know more and have promised
Health Leaders an article around the state of marketing.
Have some thoughts? Willing to be interviewed?

Send me a note.

Of Interest

Using Your Data to Know Your Customers

Social Media Metrics Vary Based on the Community

Five Ways to Reach Your Target Audience With
Place-based Digital Video Advertising

Guest Blogs We Contributed

Health Leaders on Niche Marketing

Advance for Long-Term Care Management
on the Resident Experience

     Reprinted

Our article on my visit to the Cleveland Clinic in Vericom Healthlink

Of Peculiar Interest!

Lake Superior State University published a 2009 List of Banished Words.
As you read them, what words should we banish from our marketing?

This newsletter came about by happenstance when I discovered
my list was large and I had a backlog of information to share. 

That said, this is not about me but about your needs. 
As I develop this further what would you like to see, hear about?
Is once a month a good frequency?

Send me your thoughts.

Go to our press room here.

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@Copyright 2009, Fast Forward Consulting
Anthony Cirillo, FACHE, ABC; Principal
704-992-6005 / 704-992-6160 (fax)
www.4wardfast.com and www.anthonyssong.com
cirillo@4wardfast.com