|
Fellow, American College of Healthcare
Executives and
Accredited Business Communicator,
International Association of Business Communicators
Developing Your
Personal Brand
I just finished putting together a
presentation for the College of Healthcare Executives
national conference in Chicago. It is about personal branding and will be
presented to
students. That got me thinking. Healthcare workers have a hard time
grasping that individuals have a brand identity. Read more...
Four Best Practices for Renovating Your Brand
Here is a related article from Marketing Profs on
branding though from a
corporate standpoint. That said, commercial brands can help teach us a lot
about our
personal brand. The bottom line on this article is that customers must drive
brand decisions. As a brand you have customers too. Just think about who
they are.
Harvard Alert - The Downsides of Branding
Since we are on a branding theme, let's look at when having an unauthentic
brand can hurt you. Just ask Tiger.
Three Ways Healthcare Brands Can Leverage Social Media
Essential to brands and to the brand called you is how you leverage
social media. The lessons for healthcare can apply to individuals -
Listen / Participate / Learn.
Blog Blog Blog - Paul Levy on Why CEOs Should Blog
Part of developing your personal brand is having a point of view and
conveying it.
One way to convey is through a blog. In this interview Paul Levy, CEO of
Boston's Beth Israel Deaconess Medical Center, talks about the reasons why
healthcare CEOs should blog.
Authenticity and transparency are two good reasons.
Remember to relate this to you the brand too.
Personal Branding Predictions: Top 10 for 2010
William Arruda, a personal-branding consultant and speaker, has some
predictions
on personal branding trends that will impact you, your career, and how
your organization goes about hiring.
Also check out his video recommendations
and see what television commercials can say about our personal brand.
Citings
Guest Blog, Hospital Impact, January 7, 2010:
When You're the Patient, Healthcare Takes on New Meaning
Let's Demand Leadership in 2010, Guest Blog, MDS Central, January 6, 2010
(scroll down!)
Five Ways to Build Trust - And Tipping Points for Choice,
Marketing Professors, January 5, 2010
Guest video blog, Long Term Living Magazine, December 18,2009 -
Don't take quality of care and quality of life for granted.
Guest Blog, Advance in Long Term Care Management, December 8. 2009
Guest Column, McKnight's Long Term Care, October 2009
Guest video blog, Long Term Living Magazine, November 18, 2009
Guest Blog, Advance in LTC Mgt, November 6, 2009: On Authentic Leadership
Guest Blog, Hospital Impact, November 9, 2009:
How Useful is Patient Satisfaction Data Anyway?
Guest video blog, Long Term Living Magazine, November 6
"My
idea of a group decision is to look in the mirror."
Warren Buffett |
