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Fellow, American College of Healthcare
Executives and
Accredited Business Communicator,
International Association of Business Communicators
Feature Article:
From the Heart -
Trying to Help & Making a Fortune
When your mission is from the heart, the money will follow. Read
about
Help a Reporter Out and what you can learn about being authentic,
transparent while tapping into real need and pent up desires.
Disrupting
Healthcare
This is an interesting article. With bundled payments, never events,
decreases in re-admissions, the move toward preventive care – healthcare,
fueled by reform, is and will continue to change.
As you read this article ask yourself this -
what role will/could marketing / communications play in a new healthcare
model?
Quick Poll
Take this quick poll. It asks simply whether healthcare will
become
more impersonal or less as healthcare reform rolls out and with
EMR's being a central platform for change.
Advertising and
ROI
How do you measure ROI of your advertising efforts? This blunt
commentary offers this answer - nobody knows!
The Experience
Part of the patient and resident experience involves educating people
and offering decision support.
In this
Philadelphia Inquirer article read
how some organizations are trying to empower their patients.
Are you aware of some of the activities in your organization that not
only contribute to good or bad experiences but also to good and bad PR?
Here is a chilling example.
The Employee Experience
Here is a survey on consumer and workforce satisfaction in Nursing
Homes.
I find the results surprising. What do you think? I also
blog about it here.
New Linked-In Group
We've started a new group on Linked-In called The Resident
Experience - CCRC's, Assisted and Nursing Facilities. With 64
members,
this is the largest group of its kind looking at the long term care
experience.
Join now.
Social Media
Here are two posts to consider. It is amazing how Twitter for
example is being credited with helping to organize Iranian youth
in protesting the recent election. Social media is dynamic and
changing everyday and new uses are being invented along with it.
For Twitter - a Harvard opinion.
Against Twitter - an opposing Harvard opinion.
Citings
Guest Blog - Advance in Long-term Care Management
regarding Elder Abuse Awareness Day
Guest Blog 2 - Advance in Long-term Care Management
on Transparency in LTC
Long Term Care Living Guest Video Blog on Activity Professionals
Long Term Care Living Video Blog on Elder Abuse Awareness Day
Triad Business Journal
Vericom Health Link
Kinda Funny
From www.askdocweb.com.
These are actual doctors' notes (unedited) on patients' charts:
On the 2nd day the knee was better and on the
3rd day it disappeared completely.
The patient is tearful and
crying constantly. She also appears to be depressed.
Discharge status: Alive but without permission.
Healthy appearing decrepit 69 year-old male mentally alert but forgetful.
The patient refused an autopsy.
The patient has no past history of suicides.
Patient has left his white blood cells at another hospital.
Patient had waffles for breakfast and anorexia for lunch.
While in the ER, she was examined, X-rated and sent home.
Patient was alert and unresponsive.
She stated that she had been
constipated for most of her adult life, until she got a divorce.
"The
ordinary “horseless carriage” is at present a luxury for the wealthy; and
although its
price will probably fall in the future, it will never, of course,
come into as common use as the bicycle."
Literary Digest, 1899; what horseless carriages are we writing off in
society?
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