Fellow, American College of Healthcare
Executives and
Accredited Business Communicator,
International Association of Business Communicators
Feature Article: Become Indispensable Want people
to become crusaders for your brand, use and
reuse your services? Silly me, of course you do.
To do that become indispensable!
The Patient / Resident
Experience
Our survey on the patient / resident experience is still up.
Take the survey.
New Linked-In Group
We've started a new group on Linked-In called The Resident
Experience - CCRC's, Assisted and Nursing Facilities.
Join here.
Social Media
As social media usage becomes more ubiquitous, affluent consumers
are using social media channels to share their personal
customer service experiences and learn about others care
experiences when making purchase decisions. Health
care received bad reviews.
Check it out here.
Yet....
The Spring 2009 Ad-ology Media Influence on Consumer Choice survey
found that 53 percent of patients between the ages of 25 and 34 years
old were the most influenced by social media.
Read more.
The
Recession (Remember it's all in your mindset!)
Harvard Says You Need To Be Proactive
Cutting back and hunkering down may get you through the short-term
crisis but will not position you to be a leader in the future. In a lull?
Plan now for a prosperous future.
Read more.
And As We Contend - Everyone Is A Marketer
This Harvard Business article says put everyone in marketing during
a recession. Heck, we've been saying that everyone in
the organization is a marketer all the time.
Read more.
On the lighter side, we do work in long term care as well as in the
hospital
setting and are continually trying to show that facilities are not places
to
go to die but to live another chapter in your life.
And we continually try to help bridge the generations and make
younger people aware of older folks and all they have to offer.
Well here is a living experiment that you could say is having
a striking effect on one individual.
We
don't get hurt by what we don't know. We get hurt by what we don't do."
Joe Calloway
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