|
Fellow, American College of Healthcare
Executives and
Accredited Business Communicator,
International Association of Business Communicators
How Marketing's
Role Will Change Post Reform
Health reform has been all about access and cost and many wait on the
sidelines to see how it will play out. But what does it mean to the
healthcare
marketer? Here is my opinion.
Commonwealth Fund Cites Medical Home Success
A study by the Fund concludes that
the provision of good, comprehensive
primary care via medical homes has promise in achieving quality improvement
and cost containment.I would imagine that the medical
home concept will impact aging in place too.
Perspectives on Hospital Use of Social Media
As mentioned in the feature article, social media will play many roles
in the
future role of the healthcare marketer. But how do you get your leadership
to understand it, appreciate it and start experimenting?
Here are some perspectives.
75 Awesome Tools, Games, and Links for Word Lovers
I know our audience by now and I know people love links to anything that
helps improve language, grammar and word use. I could probably
use some help myself. Enjoy!
Why
Experiences Break Down
As Gel Health approaches, here is an entertaining video from Seth Godin
about why experiences go wrong. Can you see your organization here?
The Mission Margin
Conundrum
Here is another study that shows quality of nursing home care
in not-for-profits is better.
HARVARD ARTICLE ALERT! The
Value of Values
I have been writing a lot about the need for new leadership methods if
patient
and person centered care is to move significantly from theory into action.
Perhaps it starts with values..
Wall
Street Journal - Why Quality Care is Dangerous
Quality adherence and pay for performance is where the market is heading.
In our zeal to conform are we doing more harm than good?
Does quality adherence have us limiting or
denying care to make our scores look good?
Citings
Long-Term Living Magazine Guest Blog-Having a Point
of View versus Standing Up for Something You Believe In
Hospital Impact Guest Blog, September 28, 2009
Long Term Living Magazine Guest Blog, September 11,2009
Hospital Impact Guest Blog - New Leadership Methods Needed
Advance
in Long Term Care Management Guest Blog
"If you want work
well done, select a busy man. The other kind has no time."
Author Elbert Hubbard
|
To be removed click here
