August

Anthony Cirillo, FACHE, ABC

Fellow, American College of Healthcare Executives

Accredited Business Communicator, IABC

Make Educated Aging Decisions at Who Moved My Dentures? blog.

We are devoting some of this month's issue to basics - conversation and communication. My colleague Loren Ekroth has penned this month's feature. I encourage you to sign up for his newsletter after you read his contribution.

Advertising is the Price You Pay for Not Being Creative

This Marketing Profs article points out that social-networking sites have created a marketplace for conversation. Consumers are using online conversation and group affiliations (neo-tribes) in their social lives. Social networking is transcending the social and becoming a business requirement. The old-school marketing of broadcasting a single, unreturned message is a failed strategy.

We Have Met the Enemy - PowerPoint

Gen. Stanley A. McChrystal was shown a PowerPoint slide in Kabul last summer that was meant to portray the complexity of American military strategy, but looked more like a bowl of spaghetti.
“When we understand that slide, we’ll have won the war,” General McChrystal dryly remarked, one of his advisers recalled, as the room erupted in laughter. How many of us see ourselves in that slide?

Manage Your Online Reputation

In one of our more popular programs, Developing Your Personal Brand, we talk about how experiences start with people and if people would regard themselves as a brand they would probably approach their jobs and career differently. And so experiences for their customers would get better. As you further explore this idea of personal brand identity, you quickly realize that your brand must be consistent in the offline and online worlds. This has become so important that the online reputation manager is a new profession. This article explores how to manage your online presence. There is a great Doonesbury car

Do We Really Need the Customer's Opinion?

That is what this Harvard article raises partly in response to how Apple reacted to iphone 4 complaints. I found this fascinating in light of a Fast Company article on Steve Jobs that revealed one of his secrets to success - be inspired but don't necessarily listen to the customer. That prompted me to blog about it. Here is a related Harvard article that explores how to separate from the "competitive herd." That is exactly why Jobs does not necessarily listen to customers!

Lincoln Can Teach Us About Writing

Let's come full circle. Here is an article that uses the Gettysburg Address to teach us writing lessons.

News and Citings

Carolina Business Review, August 2010

Medical Home News - article regarding Patient Experience as a Vital Cog to Medical Home Success

Hospital Impact Blog on What If People Refuse to Reform?

Hospital Impact Blog on Why Robot Empathy Won't Go Far

Are Nursing Homes Becoming Less Home and More Hospital? MDS Central Blog

The Power of Intergenerational Programs, Guest Blog, Advance in Long Term Care Management, September 2010

Business Journal of the Triad Cites Cirillo

Vericom Cites Newsletter Article

Boomers Getting Fatter and Broker, Guest Blog Advance in LTC Management, August 2010

Still Looking - Assisted Living Manager Needed

A growing assisted living groups seeks a Facility Administrator/Administrator–in-Charge.
Needs Associates Degree or equivalent from a two year college or technical school; or one-year technical school and two years supervisory in health related field.

Should have Assisted Living Administrative License in NC or able to successfully obtain within six months of service. Admin Functions include: Customer Satisfaction, Planning and Directing,
Budgeting, Quality Assurance, Facility and Staff evaluations, Public Relations and Marketing.

Email contactff@4wardfast.com for more information.

New Keynote / Workshop - Leadership Lessons from the Serengeti!

Dr. Doolittle wanted to talk to the animals. We can do a lot by learning from them. There is a great symbiotic relationship among the animals in the wild. And they can teach us a lot about teamwork and leadership.

Using dramatic footage shot in the Serengeti on a safari, Anthony will share lessons about leadership in an interactive and fun session. We’ll talk about the visionary giraffe, the comforting zebra, the protector elephant and of course the lion who puts his foot
down when needed.

Combining footage, customized parody songs (think the Lion King), group breakouts and lecture, this fast paced program will look at leadership from a truly different landscape. Curious? Check out our video.

Video Blogs on icyou - Intensive Content for Your Health!

icyou approached me about taking the contents of my written blog and doing the same content in video. Sure why not I said.

A gossip is one who talks to you about others; a bore is one who talks to you about himself;
and a brilliant conversationalist is one who talks to you about yourself. Lisa Kirk