- Health Care Workers Need to Get Along Before Change Will Occur, Gurest Video Blog, Long Term Living, March 5, 2010
- Steve Jobs Should Reform Healthcare, Guest Blog, MDS Central, March 3,2010
- Healthcare Reform: What would Steve Jobs do? Guest Blog, Hospital Impact, February 18,2010
- Tell and Spread Your Story, Guest Blog, Advance in Long Term Care Management, February 10, 2010
- Why Steve Jobs Should Run Healthcare, Video Blog, Long Term Living Magazine, February 9, 2010
- How to Deal with Health Care Ratings, Guest Blog MDS Central, February 8, 2010
- Guest Column, McKnight’s Long Term Care, February 2010, Let’s Build Better Boards of Directors
- Guest Blog, Advance in Long Term Care Management, re: Assisted Living Scrutiny, January 13, 2010
- Guest Blog, Hospital Impact, January 7, 2010: When You’re the Patient, Healthcare Takes on New Meaning
- Let’s Demand Leadership in 2010, Guest Blog, MDS Central, January 6, 2010
- Five Ways to Build Trust – And Tipping Points for Choice, Marketing Professors, January 5, 2010
- Guest video blog, Long Term Living Magazine, December 18,2009
- Guest Blog, Advance in Long Term Care Management, December 8. 2009
- Guest Column, McKnight’s Long Term Care, October 2009
- Guest video blog, Long Term Living Magazine, November 18, 2009
- Guest Blog, Advance in LTC Mgt, November 6, 2009: On Authentic Leadership
- Guest Blog, Hospital Impact, November 9, 2009: How Useful is Patient Satisfaction Data Anyway?
- Guest video blog, Long Term Living Magazine, November 6
- Guest video blog, Long Term Living Magazine, October 9, Principles to Advance Person-Centered Care
- Guest Blog Advance in Long Term Care Management, October 5, 2009
- Hospital Impact Guest Blog, September 28, 2009
- Long-Term Living Magazine Guest Blog-Having a Point
of View versus Standing Up for Something You Believe In - Hospital Impact Guest Blog New Leadership Methods Needed
- Long Term Living Magazine Guest Blog, September 11,2009
- McKnight’s Long Term Care News and Assisted Living Guest Blog
- Long Term Living Magazine Guest Blog, August 28,2009
- Advance in Long Term Care Management, August 5, 2009
- Hospital Impact Guest Blog Culture Change Not Catching
- Long Term Living Magazine Guest Blog, August 7, 2009
- Long Term Living Magazine Guest Blog, July 31, 2009
- Long Term Living Magazine Guest Blog, July 20, 2009
- Recession an Opportunity for Providers, Business Journal, 07/09
- Long Term Living Magazine Guest Blog, July 7, 2009
- Advance in Long Term Care Management Guest Blog 7/7/09
- Long Term Care Living Magazine Guest Blog, July 2, 2009
- Long Term Care Living Magazine Guest Blog, June 25, 2009
- Long Term Care Living Magazine Guest Blog, June 9, 2009
- Advance in Long Term Care Management Guest Blog #1, 6/9/09
- Advance in Long Term Care Management Guest Blog #2, 6/9,09
- Long Term Care Living Magazine Guest Blog, June 3, 2009
- Vericom HealthLink, May 2009
- Advance in Long Term Care Guest Blog, April 20, 2009
- Advance in Long Term Care Guest Blog, March 11, 2009
- Vericom HealthLink, February 2009
- Advance in Long Term Care Guest Blog, February 13, 2009
- Health Leaders Guest Blog, February ‘09
- How Packaging Your Offering Enhances Your Brand, Marketing Professors, December 16, 2008
- Experience What the Patient Experiences, Health Leaders, January 28, 2009
- Hospitals Can’t Advertise As They Please, Vericom HealthLink, November 2008
- Price as a Marketing Strategy, Vericom HealthLink, September 2008
- Extending Your Healthcare Brand, Vericom HealthLink, August 2008
- Hospitals and Consumer Driven Healthcare, Vericom HealthLink, July 2008
- Case Studies in Niche Marketing
- Health care’s next challenge: marketing to baby boomers, Charlotte Business Journal, August 2008
- Viewpoint – Healthcare Strategy Alert,The Healthcare Marketer’s Imperative
- Marketing: Not On Your Radar, But It Should Be, Health Leaders, June 23, 2008
- Marketing Your Mission, Vericom HealthLink, June 2008
- Advantages of WOM, Vericom HealthLink, May 2008
- The Importance of Brand Extensions: Reaching Beyond Your Comfort Level, Health Leaders, April 2008
- Turning Customers into Crusaders, Provider Magazine, April 2008
- Make the Case for Cause Marketing, Vericom HealthLink, March 2008
- ‘Chief experience officer’ can win patients for hospitals, March 7, 2008, Charlotte Business Journal
- Embracing the Philosophy of the Chief Experience Officer (Even If Your Organization Won’t)
- Consumerism in care rising despite challenges, October 19, 2007, Charlotte Business Journal
- Hospitals Can’t Advertise As They Please, Health Leaders, September 2007
- Physicians should learn from drugstores’ clinics, Charlotte Business Journal, August 10. 2007
- The Retail Clinic Revolution, and Why Physicians (and Hospitals) Should Take Notice, Health Leaders, July 2007
- HFMA Managing the Margin – Using Price as a Marketing Tool
- How Marketing Can Impact Care and Cause Adoption Can Influence Marketing, Health Leaders, May 2007
- The New CEO – Chief Experience Officer, Health Leaders, March 2007
- Psst! Leveraging Word of Mouth Attracts Customers and Saves Money!, Strategic Health Care Marketing, January 2007
- Using Price as a Marketing Strategy, Health Leaders, 1/07
- Countering the Commission: Lessons Hospitals Can Learn from New York, Health Leaders, 12/12/06
- Fixed-Price Packages Could Create Marketing Edge, Healthcare Financial Management Association, November 2006 Consumer Directed Health Care Newsletter, Q&A with Cirillo on page 10
- Ties That Bind: Connect Emotionally with Boomers and Reap Marketplace Rewards; SHSMD Spectrum, Nov-Dec ‘06
- Saving the Sale, posted on Article Base
- Why the Web is the Best Marketing Strategy for Rural Hospitals, Health Leaders, September ‘06
- CEO Turnover and Marketing Turmoil: 4 Ways to Ensure Your Program Stays on Track – Health Leaders August 06
- Price Packaging and Price Transparency: 4 Things to Do Before the Government Mandates and the Consumer Demands – Health Leaders June 06
- New era will test doctors’ skill at pleasing consumers – Triad Business Journal
- The Wal-Mart Effect: Why Corporate Wellness Could Be a Golden Opportunity for Hospitals
- Consumer plans to test M.D.s’ business acumen – Charlotte Business Journal
- Before and After Hospitalization: Eight Ways to Ensure a Positive Patient Experience
- The Importance of Continuous Customer Feedback…and How to Get It Quickly
- Running Big Business Marketing with Small Business Thinking
- Hospitals and Consumer Driven Healthcare
- Six Strategies for Crafting ‘Ethical’ Hospital Advertising
- Don’t Overlook General Consumer Trends, Several Healthcare Applications
- Increase Marketing ROI by Establishing Metrics and Testing Your Tactics
- Three Steps to Start Marketing the Mission
- Can Hospital Advertising Dollars Be Better Spent?
- The Hospital’s Strategic Advantage in a Consumer-Driven Marketplace
- Beg, Borrow, But No Stealing
- Take an Entrepreneur to Lunch Today
- You Mean You Want Me To Think?
- Entrepreneurial Thinking in a Cubical World
- Back to the Future: The Role of the Healthcare Marketer in Addressing Future Trends
- How a Communications Audit Can Enhance Your Strategic Marketing Planning
- Marketing Healthcare in a Changed America