Articles Written
Health care’s next challenge: marketing to baby boomers, Charlotte Business Journal, August 2008 Viewpoint - Healthcare Strategy Alert, The Healthcare Marketer's Imperative Marketing: Not On Your Radar, But It Should Be, Health Leaders, June 23, 2008 Marketing Your Mission, Vericom HealthLink, June 2008 The Story of Esther - a different side of what we do, The Galloping Geezer Advantages of WOM, Vericom HealthLink, May 2008 The Importance of Brand Extensions: Reaching Beyond Your Comfort Level, Health Leaders, April 2008 Turning Customers into Crusaders, Provider Magazine, April 2008 Make the Case for Cause Marketing, Vericom HealthLink, March 2008 'Chief experience officer' can win patients for hospitals, March 7, 2008, Charlotte Business Journal Embracing the Philosophy of the Chief Experience Officer (Even If Your Organization Won't) Consumerism in care rising despite challenges, October 19, 2007, Charlotte Business Journal Hospitals Can't Advertise As They Please, Health Leaders, September 2007 Physicians should learn from drugstores' clinics, Charlotte Business Journal, August 10. 2007 The Retail Clinic Revolution, and Why Physicians (and Hospitals) Should Take Notice, Health Leaders, July 2007 HFMA Managing the Margin - Using Price as a Marketing Tool How Marketing Can Impact Care and Cause Adoption Can Influence Marketing, Health Leaders, May 2007 The New CEO - Chief Experience Officer, Health Leaders, March 2007 Psst! Leveraging Word of Mouth Attracts Customers and Saves Money!, Strategic Health Care Marketing, January 2007 Using Price as a Marketing Strategy, Health Leaders, 1/07 Countering the Commission: Lessons Hospitals Can Learn from New York, Health Leaders, 12/12/06 Fixed-Price Packages Could Create Marketing Edge, Healthcare Financial Management Association, November 2006 Consumer Directed Health Care Newsletter, Q&A with Cirillo on page 10 Ties That Bind: Connect Emotionally with Boomers and Reap Marketplace Rewards; SHSMD Spectrum, Nov-Dec '06 Saving the Sale, posted on Article Base Why the Web is the Best Marketing Strategy for Rural Hospitals, Health Leaders, September '06 CEO Turnover and Marketing Turmoil: 4 Ways to Ensure Your Program Stays on Track - Health Leaders August 06 Price Packaging and Price Transparency: 4 Things to Do Before the Government Mandates and the Consumer Demands - Health Leaders June 06 New era will test doctors' skill at pleasing consumers - Triad Business Journal The Wal-Mart Effect: Why Corporate Wellness Could Be a Golden Opportunity for Hospitals Consumer plans to test M.D.s' business acumen - Charlotte Business Journal Before and After Hospitalization: Eight Ways to Ensure a Positive Patient Experience The Importance of Continuous Customer Feedback...and How to Get It Quickly Running Big Business Marketing with Small Business Thinking Hospitals and Consumer-Driven Healthcare: Five Marketing Moves Six Strategies for Crafting 'Ethical' Hospital Advertising Don't Overlook General Consumer Trends, Several Healthcare Applications Increase Marketing ROI by Establishing Metrics and Testing Your Tactics Three Steps to Start Marketing the Mission Marketing to Succeed, Staffing to Fail Can Hospital Advertising Dollars Be Better Spent? The Hospital's Strategic Advantage in a Consumer-Driven Marketplace Beg, Borrow, But No Stealing Take an Entrepreneur to Lunch Today You Mean You Want Me To Think? Entrepreneurial Thinking in a Cubical World Back to the Future: The Role of the Healthcare Marketer in Addressing Future Trends How a Communications Audit Can Enhance Your Strategic Marketing Planning Marketing Healthcare in a Changed America
Fixed-Price Packages Could Create Marketing Edge, Healthcare Financial Management Association, November 2006 Consumer Directed Health Care Newsletter, Q&A with Cirillo on page 10
Ties That Bind: Connect Emotionally with Boomers and Reap Marketplace Rewards; SHSMD Spectrum, Nov-Dec '06 Saving the Sale, posted on Article Base
Why the Web is the Best Marketing Strategy for Rural Hospitals, Health Leaders, September '06 CEO Turnover and Marketing Turmoil: 4 Ways to Ensure Your Program Stays on Track - Health Leaders August 06
Price Packaging and Price Transparency: 4 Things to Do Before the Government Mandates and the Consumer Demands - Health Leaders June 06
New era will test doctors' skill at pleasing consumers - Triad Business Journal
The Wal-Mart Effect: Why Corporate Wellness Could Be a Golden Opportunity for Hospitals
Consumer plans to test M.D.s' business acumen - Charlotte Business Journal Before and After Hospitalization: Eight Ways to Ensure a Positive Patient Experience
The Importance of Continuous Customer Feedback...and How to Get It Quickly
Running Big Business Marketing with Small Business Thinking Hospitals and Consumer-Driven Healthcare: Five Marketing Moves
Six Strategies for Crafting 'Ethical' Hospital Advertising
Don't Overlook General Consumer Trends, Several Healthcare Applications
Increase Marketing ROI by Establishing Metrics and Testing Your Tactics
Three Steps to Start Marketing the Mission
Marketing to Succeed, Staffing to Fail
Can Hospital Advertising Dollars Be Better Spent?
The Hospital's Strategic Advantage in a Consumer-Driven Marketplace
Beg, Borrow, But No Stealing
Take an Entrepreneur to Lunch Today
You Mean You Want Me To Think? Entrepreneurial Thinking in a Cubical World
Back to the Future: The Role of the Healthcare Marketer in Addressing Future Trends
How a Communications Audit Can Enhance Your Strategic Marketing Planning
Marketing Healthcare in a Changed America
Fast Forward Consulting Anthony Cirillo, FACHE, ABC; Principal 15645 Northstone Drive Huntersville, NC 28078 704-992-6005 / 704-992-6160 (fax) cirillo@4wardfast.com
