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Strategic - Provide strategic planning and business development direction
- Build senior management consensus on vision, mission, brand
- Develop targeted marketing strategies
- Create sales, call centers and marketing functions
- Develop a crisis plan
- Brand and market a startup
- Re-brand and position an existing company
- Build partnerships for success
- Leverage special events for strategic gain
- Build grassroots and political advocacy campaigns
- Foster culture change within an organization
- Provide strategic internal communication counsel that helps boost morale and engage employees
- Develop and execute public relations strategies
- Research and cultivate media relations
- Communication Audits to evaluate staff roles and responsibilities and to guage effectiveness of communication messages and mediums
Tactical - Quantitative and qualitative market research
- Write strategic plans and marketing plans
- List development and acquisition
- Collateral development
- Speech writing
- Copy writing
- Advertising development
- Internet, intranet, extranet development
- Market testing
- ROI analysis
- Special events planning
- Multimedia services
- Employee recognition programs
- Graphic standards development
- Affinity group development
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