Opportunities in an Aging Marketplace – for any company looking to seize opportunities in an aging market.
Person Centered Care Is Blind to the Setting: Obstacles and Opportunities in Shaping the Culture of Aging Care
How to Become a Dementia Friendly Hospital – 10 Steps
The Patient Experience Trifecta: Ignite the Passion, Change the Experience, Tell Your Story
The Role of The Chief Experience Officer in an ACO World
For long-term care – The Resident Experience: Moving Beyond a Customer Service Mentality to a Resident-Centered Culture
For hospitals – The Patient Experience: Moving Beyond a Customer Service Mentality to a Patient-Centered Culture
Turning Customers into Crusaders
The Meaning of Life! Perfect for paid and family caregivers where motivation and inspiration are key.
Develop Your Personal Brand
Turning Sources into Sales
Essentials of Marketing
The One Day Marketing Crusade – a unique “event” designed primarily for long-term care facilities but which can also be adapted for hospitals and other providers. The Crusade is a full day program that engages all of your internal and external audiences and focuses attention on your facility and its mission.
Other Topics of Interest: The Marketing Implications of Price Transparency, Medical Tourism, Measure Up or Move On – Marketing ROI, Connecting with Boomers, Using a Marketing Assessment to Focus Resources tied to Organizational Goals