Rekindle the passion.
Change the patient/resident experience.
Tell your story.
1Anthony Cirillo, FACHE, ABC; President and Chief Evangelist; Practice Leader, Strategic Marketing and Business Development Anthony is a veteran healthcare professional whose work has included serving as a CMO for major health systems, launching and branding a Wall Street healthcare startup, working for a top Fortune 500, and consulting overseas with major medical centers. He started his career at CBS. He is a Fellow of the American College of Healthcare Executives and an accredited business communicator of ...


Tom VoccolaTom Voccola; Practice Leader Organizational Transformation and Patient Experience
The author of The Accidental CEO - A Leader's Journey from Ego to Purpose, and the soon to be released The Mechanics of Magic - How to Fix Anything at Work, Tom is a visionary. As co-founder of CEO2, his goal is to inspire a new generation of leaders. Leaders who transcend ego and its fear based agenda, to experience the authentic fulfillment of Self and others by Co-creating A Game ...


1Dean Burrow; Practice Leader, Physician Practice Transformation Dean Burrow is a member of the Medical Group Management Association. Investing 10-plus years in organizational development, Dean founded two organizations from the ground up, working in both product and service development and financial leadership roles.  He has extensive experience in executive leadership development writing, training and coaching.  In both non-profit and for-profit business building, Dean has had experience in business analysis, talent and team maximization, acquisition integration, strategic planning and execution management. Working ...


nancy-obrien-photoNancy O'Brien; Chief Experience Officer
Nancy works with clients in all industries helping them develop experience strategies and execution plans that create value for customers and the organization. During her 18-year career with IBM her focus was analyzing, designing, planning and implementing creative solutions to address her clients’ business needs. As a pioneer in the emerging experience economy, she led the consulting group at Experience Engineering, Inc., working with companies to help them create value for customers, employees and stakeholders ...


deb_rust2cDeb Andelt; Experience Designer
Deb has been a customer champion throughout her various roles in diverse organizations. With a varied professional background from law school and marketing for law firms, to co-founding ExperienceArt.com and applying customer experience principles to marketing cruises, she is a creative marketer focused on connecting with the customer in ways that matter to the customer. Deb researched and defined specific sensory clues (color, texture, smell, taste, and sound) to evoke the desired emotional response and connection ...


elizabethElizabeth Hyland; Director of Healing Solutions Compassionate, engaging, authentic—Chaplain Elizabeth Hyland is a strong advocate for patients and caregivers and a champion for healthcare professionals. Drawing on thirteen years of experience in hospitals and hospice she offers a practical approach to integrating spirituality and health care.  Her wisdom and passion for spiritual care shine through in patient care, staff interactions, consultations and seminars.  She is an enthusiastic speaker whose heartfelt stories resonate with audiences ...


International Team


suecolourSue Jamison; UK Based Healthcare Consultant
Sue Jamison is our UK based Healthcare Consultant. Sue has a track record of initiating and implementing strategic development, and exploiting profitable business opportunities between commercial organisations and their target healthcare market. Working with both the private and public healthcare sector, Sue is able to offer a practical and flexible approach to best meet the client’s needs for all aspects of strategic planning, business development, identification of partner and acquisition targets and market entry management including ...


vivekVivek Shukla
Vivek Shukla is a leading healthcare marketing professional in India. He completed his MBA from Lal Bahadur Shastri Institute of Management, New Delhi in 1998. For the past 10 years he has created strategic advantages for over 24 hospitals across India and abroad. He has also trained hundreds of healthcare professionals through his workshops, seminars and talks in India, Singapore, Malaysia, Taiwan, Thailand and UAE.


Creative Services


Kerry MannKerry Mann; Web Developer, Search Engine Optimization Specialist, Application Developer
Kerry develops and implements search engine friendly websites. During the past decade he has worked on dozens of website implementations with a strong focus on building search engine friendly sites from the ground up. Past projects range from simple content management websites to complex Ecommerce solutions. Kerry volunteers his time and expertise to help build a non-profit cancer awareness website. Besides website development he is also an active iPhone application creator. ...


Jean SpanglerJean Spangler; Creative Director
Jean Spangler develops and implements marketing strategy for healthcare organizations and translates that strategy into campaigns that produce results. During the past two decades, she has worked with literally hundreds of hospitals and medical practices including large, urban trauma centers, small community hospitals, large multi-specialty practices and solo practitioners.  A graduate of UNC-Chapel Hill School of Journalism (Marketing), she has worked on a full range of medical specialties including orthopedics, cardiology, oncology, neurology, rehabilitation, transplantation, nephrology, and urology. Jean's clinical ...


Strategic Advisors


dr_duffy1M. Bridget Duffy, M.D.; Strategic Advisor
M. Bridget Duffy, attended medical school at the University of Minnesota, and completed her residency in Internal Medicine at Abbott Northwestern Hospital in Minneapolis, Minnesota. There she created and was Medical Director for one of the first "Hospitalist" services in the country. Dr. Duffy's passion for patient-centered initiatives is inherent in her personal and professional goals. These core values led to her role as the first Chief Experience Officer at the Cleveland Clinic. In this ...