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Marketing to Boomers
Baby boomers are
an elusive group with diverse interests. They are living
healthier and longer. That means they may not need your services right
now. Yet you need to form a bond with them so that when they need
healthcare they have brand loyalty to you.
With a step by step proven formula used by Fortune 500 companies, we:
analyze your current approach to boomers
segment your boomer population by age and by life
events using generation life analysis
This important segmentation helps you intersect your boomer population
where their priorities lie.
update your database to correctly categorize
boomers
tie life events to outreach opportunities and then
to clinical services through detailed marketing plans
provide an environmental assessment to make your
facility boomer friendly
provide customer satisfaction training and train
the trainer sessions geared toward this population
oversee the development of concierge services
Case Studies in Niche Marketing - purchase this book from HL and read my
chapter on marketing to boomers
or
email me and I will send you the chapter!
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