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Products
Turning Customers into Crusaders
(Free audio download here.)
Our popular workshop is now available as a course. Learn how to identify,
leverage and
cultivate loyalists and word of mouth marketing. Learn how to
audit the healthcare
experience and collect information to help you market
more effectively. Course
includes audio CD, PowerPoint slides and an
expanded workbook that will
jumpstart your WOM campaign.
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What is word of mouth marketing?
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Mass media wastefulness.
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Word of Mouth and delivering experiences.
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Not all experiences carry the same value.
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The three components of delivering a great experience -
data collection, auditing the experience and monitoring the environment.
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Other characteristics of successful buzz marketers.
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Intersecting non-healthcare priorities of targeted
audiences.
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Creating
customer delight.
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Answering the ultimate question.
CD/Download:
Get Audited: Using a Marketing Audit to Focus Resources
Just like people and
cars, functions need a checkup every once and a while
too. Find out what an audit consists of and how it can help you align
the
goals of the marketing department with that of the organization so that the
function is focused on the right initiatives using the right resources.
Contents
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The Set
Up
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Functions Are Often Unaligned
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Before
the Audit: Determining Priorities
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Marketing Vision and Plans
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The
Audit
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Case Study
Approximately 76 minutes.
CD/Download:
Sometimes You're the Windshield, Sometimes You're the Bug
Could your
career be decided over a golf match between two CEOs?
Stranger things have happened. Seemingly out of nowhere the
marketing
professional is blindsided into career reality. And he/she never
saw it
coming.
Don’t be the bug getting smushed on the
windshield. This fast-paced
seminar will show you how to align yourself with your organization,
get
noticed and earn a C-suite seat.
In the first
part of the program
you will learn how to determine the right
priorities to work on, how to craft marketing plans around these
priorities
and how to audit your function to make sure you can execute the
plans. The
second half will focus on individual career enhancement and you
will learn
how to broaden your perspective and knowledge and learn why it is
OK,
even critical, to promote the accomplishments of yourself and your
department.
Contents
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The Set
Up
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Introduction
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Determining Priorities
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Marketing Plans
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The
Audit
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Self
Promotion
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Looking Outside the
Industry
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Looking Deeper into Your
Profession
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Know Your Industry
Beyond What You Serve
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Future Trends
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Solucient 100
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Closing Remarks
Approximately 72 minutes.
CD/Download: Measure Up or Move On!
Justifying
the bottom line is hard especially for healthcare marketers who
have a product no one necessarily wants. Learn how to determine the right
priorities to work on, how to craft marketing plans around these priorities,
how
to build measurement tools into your campaigns and how to deal with
measuring the return on customers whose "purchase" may be years away.
Contents
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Introduction
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Setting
Priorities
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Marketing Plans
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Marketing Audits
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It
Starts with IT
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Tactical Tips for Building ROI into Campaigns
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The Customer Crusader
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Making Their Priority
Your Priority
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Closing Remarks
Approximately 70 minutes.
CD/Download: Market the Mission!
With class action lawsuits and tax exempt challenges,
it's time to start
promoting your mission. Learn how to ward off challenges and cultivate
defenders
of your brand in this audio CD / Download.
Contents
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Introduction and Review of
Challenges
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Creating Customer Crusaders
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Segmenting Customers by Life Events
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Telling the Salary Story
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Price Transparency
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Community Health Needs Assessments
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Form
990, Reporting Your Benefit
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Economic Impact Assessments
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Closing Remarks
Approximately 69 minutes.
CD/Download:
You're Missing 98% of the Market
The not invented
here syndrome is rampant in healthcare. If you only learn
from your own domain you are missing ideas from 98% of the
marketplace.
Find out how to capture the other 98% for strategic gain. First
presented at
the American College of Healthcare Executives annual conference.
Contents
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Entrepreneurial Thinking
- Trend Spotting
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Health Care Applications
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Value and Price
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Medical Tourism
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Word of Mouth Marketing
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Other Examples
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Applying This for Career
Gain
Approximately 90 minutes.
Who Moved
My Dentures? started out as
story vignettes about people that I met
during my
entertaining and evolved
into a book that
debunks common
misperceptions about the long-term care
industry, using real
people's stories to illustrate
the points made. Along the way, I discuss how the industry is
financed and policed, educate people about
the differences in long-term care and
offer useful
tips and advice for people facing long-term care
choices. But, at
its heart, it is a story about
people who are thriving and living life when
others have written them off. Professionals in
the
field, those who care for older adults and the up
and coming baby boomer generation who face
choices for themselves will find this book enjoyable
and useful. $14.95.
Order here.
Click here for
products for Activity Directors and
Long-Term Care Facilities.
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