|
Finding and Creating Customer Crusaders
Harley-Davidson, Saturn, Apple - these companies among others are
known for having passionately loyal customers. How does a person
progress from a potential customer to a customer to a life-long
crusader
that recommends you to others? It comes down to having an
emotional
connection and strong bond between the company and the customer.
We will help you develop
and put in place strategic tactics to identify and
engage customer crusaders. And when you do that you essentially have
an army of free marketers spreading your message.
We also deliver powerful
keynotes to employees on their role in creating
customer crusaders by delivering an exceptional healthcare
experience.
Healthcare is something people do not want and may not need
for years.
Thousands of dollars are wasted each year
on general mass
media advertising.
Healthcare purchasing is a social process and an emotional one.
Often it comes down to the "experience" of the hospital interaction
as told through key influencers.
These influencers can be loyalists or protagonists.
How you identify, approach and treat these influencers will determine
which they become. We help hospitals put in place strategies to identify
and engage customer loyalists. Those that do it right incorporate the
following:
-
Continuously seek feedback
-
Give something of value away
-
Use the Internet strategically
-
Bring together communities
-
Adopt causes
-
Deliver information in bit size chunks
-
Extend their brand through complementary products
and
services
-
Design and maintain strong customer relationship
management
databases
The result:
-
More market share and
revenue
-
Less cost through wasteful
marketing practices
-
Lifetime customer value
-
Emotional connection
-
Brand marketing by
loyalists
-
Increased staff
satisfaction, retention and recruitment
|
