Presbyterian Hospital
Charlotte, NC
The following questions were posed to this client following a recent
audit.
What solution were you seeking when you hired me?
I needed a fresh eye to my marketing
programs. Where was my greatest opportunity to maximize my budget for
the greatest return. What were we doing that appeared wasteful or
ineffective. Do our materials all look like they come from the same
organization. What is and isn't working on our website. You provided
suggestions on all of that and much more.
What did
I provide that you value the most?
Ideas - for every service line, from branding to
brochures, you gave me 1,000 opportunities for improvement! We can get
stagnant doing the same thing over and over because we're busy and need
a new perspective to freshen up our programs, raise our expectations,
know to fight harder for ROI capabilities again and move forward.
What has
been the result of working with me?
We're re-looking at how we market our programs,
especially ad copy and call to actions. We'll make changes to the
website for sure, and we're going to incorporate some of the ideas into
our service line plans created later this year. I also hope to expand
the newcomer program and our Bobcats affiliation marketing. I'm also
re-energized to bring up our seniors strategic plan again and see if we
can bring more life into it and incorporate some of Anthony's
suggestions.
What
would you tell others considering hiring me?
That Anthony is an incredible source of information and ideas. Any
organization who hires him will get more than they request due to his
thoroughness, knowledge of industry trends and creativity. Anthony lives
outside of the box but understands the challenges of working within
one. He finds a way to help businesses expand what they are doing
because it's strategic, smart and profitable. I would tell them that I
have no reservations about hiring Anthony again or recommending him. I
would also note that as a personal principle I generally don't recommend
consultants or agencies to people, but in Anthony's case I am happy to
speak his praises.
