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Presentations
Following are titles
and brief descriptions of presentations given.
Presentations can be customized for your needs.
See our most requested here.
Turning Customers into
Crusaders
Think Saturn, Apple and Harley-Davidson - why are their
customers so jazzed
about what they offer? Find out the steps companies use to identify
and leverage
loyalists. Presented to scores of healthcare organizations to great
reviews.
Want a preview?
Go here.
You're Missing 98% of the Market
The not invented here syndrome is rampant in healthcare.
If you only learn from
your own domain you are missing ideas from 98% of the marketplace.
Find out
how to capture the other 98% for strategic gain. First presented at
the American College
of Healthcare Executives annual conference. (CD / Download Available)
The Marketing
Implications of Price Transparency
Presented to CEO's, CFO's and marketing professionals,
this seminar looks at the
marketing implications of price transparency.
Medical Tourism
See how medical tourism is impacting the U.S. healthcare
system and lessons
hospitals can learn about marketing, price setting and price
packaging.
The Essentials of Healthcare
Marketing
A primer about healthcare marketing designed for those new
to the field as well
as experienced professionals who need a refresher on the basics.
Implementing
International Best Practice Healthcare Marketing
Strategies
Learn how
healthcare organizations implement best practices from around the
world.
Sometimes You're the Windshield; Sometimes You're the Bug
A career workshop to help you align your goals to the
organization, assess your
function and your career for success. (CD / Download Available)
(Read
testimonial.)
Empowering Excellence
This workshop is designed to help front line staff recognize
that they are a brand, every
bit as much as the organization for whom they work. When you look at
yourself as
a brand, you understand better how the experience you deliver impacts
your career and
the that of the organization. As we explore this further we connect this
to specific
customer service strategies and come full circle tying our popular
"Turning
Customers into Crusaders" where the experience delivery is directly tied
to marketing.
See PowerPoint introduction
here.
So You Want to be a Consultant?
What does it take to make the plunge? Find out!
Market Your Mission Not Your Margin
With class action lawsuits and tax exempt challenges, it's
time to start promoting
your mission. Learn how to ward off challenges and cultivate
defenders of your
brand. (CD / Download Available)
(Read testimonial.)
Consumer Trends and Healthcare Applications
A presentation that changes as the trends change.
Find out what implications
and applications general consumer trends have for healthcare
organizations.
Measure Up or Move On!
Justifying the bottom line is hard especially for
healthcare marketers who have a
product no one necessarily wants. Learn how to determine the right
priorities to
work on, how to craft marketing plans around these priorities, how
to build
measurement tools into your campaigns and how to deal with
measuring the
return on customers whose "purchase" may be years away. (CD / Download
Available)
Connect Emotionally with Boomers to Reap Marketplace Rewards
Baby boomers are an elusive market. Living longer and
healthier, acute care
services are not on their radar screen. They have other priorities.
Find out what
they are and how you can connect with them to build your brand
loyalty.
Get Audited: Use a Marketing Audit to Focus Resources tied to
Organizational Goals and Customer Preferences
Just like people and
cars, functions need a checkup every once and a while too.
Find out what an audit consists of and how it can help you align
the goals of the
marketing department with that of the organization so that the function is focused
on the right initiatives using the right resources.
(CD / Download
Available)
More at
http://www.anthonyssong.com/speak.htm
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