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Price Transparency
Our international healthcare experience has put us in a
position to help
hospitals in the U.S. use price as a marketing tool.
Our overseas clients have defined products and pricing that we help them
value and set based on customer preferences.
We help you:
Tell the price story.
Determine and bundle price packages that
cash paying customers, the uninsured with means and consumers with high
deductible plans will value.
Develop price as a marketing strategy by
tailoring price approaches to organizational goals.
Integrate CRM tools and develop continuous
feedback
tools to be able to design price packages based on customer wants and
priced according to value.
Offer customer service training and other
support tools and technology to support consumer driven healthcare.
Offer tools and templates to tell the other
side of the price story. I.e. economic impact studies that show economic
value of Hospital.
We were one of the first to write
about the implications of consumer driven
healthcare and addressed more than 65 CFO's from major medical
centers at the World Research Group Charge Master Conference in
Las Vegas as well as many of the VHA Regional Councils.
HFMA published a Q&A with us around using price as a marketing
strategy and asked us to write an article on the same (forthcoming).
We also partner with a leading firm that helps hospitals innovatively
set
their Charge Masters.
Read the articles
here.
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