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Market Your Mission Not Your Margin
With tax-exempt
challenges rising and class action suits being brought
with regards to indigent care charges, hospitals have little “insurance”
when it comes to showing their true value in the community. In fact,
most
marketing is done around high “profit” centers, which sends a
certain
message. Of course we know
that without margin there can be
no mission. However, don’t be caught
uninsured.
We have a three step program that can help you
quantify and validate
your adherence to mission. And we can help you create a
favorable
environment that will help prevent tax challenges and class action
suits from
ever arising.
Consider the repercussions. In a recent study, the aggregate
value
of the tax exemption from income taxes for all non profits during a
one year period was $4.6 billion; the median hospital receiving
benefits of 1.8 percent of
total assets. For the property tax exemption,
an aggregate value of $1.7 billion was
determined.
This past summer, the Senate Finance Committee was considering a
proposal where the tax-exempt status of hospitals and other organizations
would be reviewed every five years.
The rise of
consumer-driven healthcare is going to drive demand for price
transparency and for aggressive disease management. Marketing Your
Mission will help you address these issues now.
Read program overview.
Read related article.
Read testimonial from presentation to HAP.
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