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The Latest News
Fast
Forward introduces a new keynote workshop focusing
on the resident / patient experience.
Anthony visited the Cleveland
Clinic to learn more about their approach to the patient experience.
An article for Health Leaders is forthcoming.
Anthony recently completed a
marketing project for ComForcare
Seniors Services and is now working on a project for the NJ
Council of Teaching Hospitals.
Anthony spoke at the national convention of the American Association
of Homes and
Services for the Aging in Philadelphia in October to
rave reviews.
He presented "Turning
Customers into Crusaders"
Anthony also keynoted the state
long term care association meetings in the states of South Dakota,
Colorado and Missouri. In addition, he keynoted the annual
management retreat for Assisted Living Concepts.
More here.
Anthony published a chapter on
how to market to baby boomers in a
new Health Leaders book.
Find it
here.
Anthony presentation of
"Measure Up or Move On" to the Wisconsin
Health Care Public Relations and Marketing Society was enthusiastically
received. Read
more here.
Anthony keynoted the Lynchburg
College Beard Center on Aging annual conference on May 23.
See the festivities
here.
Anthony presented his
acclaimed "Turning
Customers into Crusaders"
for the Ohio Healthcare Association in a webinar on January 16. He keynoted
both the South Carolina Health Care Association and the
Marshall Steele
and Associates meetings in April with the same topic.
In March, Anthony conducted a seminar at the ACHE
Congress called You're Missing 98 Percent of
the Market.
In March, Anthony and Kati
Everett at Novant Health conducted an
ACHE webinar on Marketing Audits that was attended by more than
50 facilities and 100 C-suite executives. Listen to it here.
Anthony recently returned from
Dubai where he taught a one week health care marketing course to marketers
representing a wide range of entities across
the Middle East including Johns Hopkin's run Tawam Hospital
and Dubai Healthcare City.
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